Fender Ceo Andy Mooney已确认计划在明年为女性吉他手带来更多签名模式。
谈到吉他世界在推出挡泥板歌曲，默尼提到了挡泥板的研究新吉他买家：
“每年销售的45％的吉他去第一次参加首次播放器，其中一半的首次参与者是女性。这是一个令人震惊的人。
“But part of why I think we didn’t realize it and didn’t have visibility to it was: a) women were opting more often to buy an acoustic guitar than an electric guitar for the first guitar, and b) they were more likely to buy online than in a traditional store. And I think we’d all agree that guitar stores can be intimidating venues for any beginner player. And even more so, I think, for women because of lack of female sales associates.”
He went on to talk about how Fender took this on board, saying the insights “fundamentally changed” how it underwent artist relations: “we’ll introduce more signature guitars for female artists next year than we’ve done in our entire 70-year history in a very broad range of genres and personalities. So we’re pretty excited.”
Fender目前没有为女性艺术家制作任何签名模型，但我们最有可能听到下一个冬季纳门的引入。此举将反映吉他音乐的古老多样化世界，都与更多的女艺术家获得认可和更多的女性整体拿起吉他。
阅读我们对Andy Mooney的深入了解挡泥板歌曲以及如何改变我们学习吉他的方式这里。